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de Bono methods are widely used in top organizations and corporate the world over for achieving productivity excellence through better thinking minds. Some of the examples like at -- Prudential Insurance (the largest insurance group in the world), and the former president of Prudential, Rob Barbaro, used the de Bono framework with his staff. Siemens has over 35 certified de Bono instructors working with employees throughout its European offices. Boeing is just now taking up those in the United States. And so are -- Honeywell, Motorola, Eli Lilly, Cargill, Fidelity Investments, National Semiconductor, and in many other companies. Healthcare groups, religious organizations, financial institutions, chemical and pharmaceutical companies, manufacturers, and utilities are just a few of the industries using de Bono tools and methods for betterment.
Today in business, as elsewhere, there is a huge need to be constructive and creative. There is a need to solve problems and to open up opportunities. There is a need to design new possibilities, not just to argue between two existing possibilities. And, the ONLY PROVEN LEARNING for the right skills are through de Bono tools and techniques.
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